I read William Allen White’s essay “The Country Newspaper” to remind myself that the way we Americans look at news has changed. It’s not just my imagination.
What we consider news has changed. The ways we think about news has changed. The reasons we subscribe — or don’t — to the local paper have changed. And the biggest changes occurred before the Internet.
White, the editor of The Emporia Gazette, was writing before the United States entered World War I. Metropolitan dailies had a combined circulation of 11 million. Weekly papers, creatures of small towns, had 22 million.
White pointed out that people read the papers differently. The readers of a weekly paper knew the man in jail. They knew he’d been in jail before. They’d ridden in his hack.
If a weekly ran a story of a wedding, it would include a list of the guests because readers would want to know which poor relations were remembered and which were not.
Readers of those papers brought something with them when they opened the paper. I suppose we’d call it a sense of community. White called it “the neighborly feeling that breeds the real democracy.”
• Source: William Allen White’s essay “The Country Newspaper” appeared in Harper’s in May 1916. It was collected in Harper Essays, edited by Henry Seidel Canby; New York: Harper & Brother Publishers, 1927, pp. 235-45. I’ve mentioned this essay before: “The choices that news organizations make,” Sept. 13, 2022, and “What newspapers are like,” Sept. 14, 2022.
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